Secure your Website with a SSL certificate.

SSL (Secure Socket Layer) certificate encryption is a must to secure websites when transferring sensitive data like filling out patient forms, credit card information, logins, register and passwords. If someone tried to break into a transport layer, they would not be able to decrypt any of the information due to the SSL security.  A SSL Certificate ensures that all data passed between the Web server and web browser remains private and secure.

How can I tell if my site is secure?

When you add a SSL certificate to your Website the “HTTP” in the URL changes to “HTTPS” (S stands for secure).

Why should you switch your website to HTTPS vs. your current HTTP site?

  • Encryption. Encrypting the exchanged data to keep it secure from eavesdroppers. That means that while the user is browsing a website, nobody can “listen” to their conversations, track their activities across multiple pages or steal their information.
  • Data integrity. Data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected.
  • Authentication. Proves that your users communicate with the intended website. It protects against man-in-the-middle attacks and builds user trust, which translates into other business benefits.
  • HIPAA. Make web forms secure and HIPAA compliant.
  • HTTP connections are not secure with a flashier image on google chromeSEO Ranking. Google uses HTTPS secure sites as a ranking signal.  Read more about why Google wants secure sites. Today, Google will rank HTTPS Websites higher than those without. Beginning, as soon as 2018 Google plans to start to penalize Websites for not being HTTPS secure on both desktop and mobile.
  • New Technology. Increasingly, modern browsers and web apps require HTTPS to perform properly, so if you haven’t yet added HTTPS to your website, it could be only a matter of time before you have little choice in the matter.

While a website plays a critical role in ongoing patient retention, many medical professionals create a website with the purpose of acquiring new patients.  In order to maximize your return-on-investment and increase the conversion of website visitors to office visits, your website must display that crucial trust-building indicator of security – the green or yellow padlock.

secure ssl site on chrome

SSL is an inexpensive approach to increasing website conversion rates.  If patients see the familiar signs of security on your website, the padlock icon and the ‘https’ in the address bar, they are more likely to fill out and submit your appointment request form.

40 point checklist to convert HTTP to HTTPS


Ready to secure your Website? We can migrate your site for you.

For more information, call us at 760.772.7100 or click here.

Ways to better take Care of Your Patients so they Return | ChicagoThe role of a private medical or surgical practice goes beyond the essential task of providing treatment to the patient. The doctor and their team members should be prepared to go the extra mile to provide a deeply satisfying patient experience, and win the patient’s loyalty.

A satisfied patient is the best brand ambassador for a doctor, particularly in the age of social media and online reviews and ratings.

CreativeTake Medical provides comprehensive online marketing services exclusively for medical practitioners, including cosmetic and plastic surgeons. Here are five proven and highly effective ways recommended for CreativeTake for doctors to deliver outstanding personalized care to their patients.

 

Be Responsive on Social Media

A busy plastic surgeon should ideally have a professional marketing consultant or an in-house staff member to manage their social media networking. One of their key roles should be to engage in a personalized manner with prospective as well as existing patients who participate in the doctor’s social network.

The doctor should make sure that someone responsible is available to answer or address the queries and issues raised by members within the social network. They should provide useful and relevant information and educate the patients through social media rather than pursuing an overt self-promotion strategy.

 

Provide Light Snacks in the Office

One of the time-tested ways to demonstrate personalized care and to differentiate the practice from most other competitors is by offering complimentary snacks and beverages in the office. The waiting area may be the ideal place for this facility. Coffee, donuts, or other light snacks may be arranged.

Some patients may be required to spend a lot of time at the doctor’s office for a major procedure, while some others may have traveled from far to reach the office. This simple gesture of showing care will go a long way in delivering great patient experience and establishing patient loyalty.

 

Thank You Notes and Greeting Cards

An excellent way to make a patient feel special is by sending them a personalized thank you note for their cooperation and commitment while undergoing a complex or difficult procedure at the plastic surgery practice. To keep in touch with the patients, the doctor may also choose to send thoughtfully written greeting cards around the holidays.

It is important to remember that a patient may potential spend hundreds or thousands of dollars to receive treatment at the surgeon’s office. Therefore, it is worth the effort to spare a little time and effort for them and reach out to them with genuine warmth and care.

 

Hosting Unique Events

Special events can be hosted at the doctor’s practice to mark an occasion, or simply periodic events can be created that promote engagement between the patients and the doctor. Such events can provide an opportunity to the patients to have a free-wheeling conversation with the doctor.

Sometimes these events can be combined with special limited-period offers, rebates or other privileges for the invitees as an added attraction. These events can make the patient feel more special and improve their familiarity with the doctor’s practice.


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Medical Marketing and Media Strategies that Really Work | Chicago A growing number of people now seek health information online, and look for medical practitioners and plastic surgeons in their local area through online search. According to a Pew Research Report, 72 percent of Internet users look online for health information. It is critical now for doctors for establish a robust and search engine friendly online web presence in order to compete locally.   

Here are a few vital media and marketing strategies that medical and plastic surgery practices can adopt:

 

Search Engine Optimized Website and Blog

Eight out of ten online health seekers today start their decision making process at a search engine. Google has become the new Yellow Pages of the 21st century. Google’s search algorithms have become so advanced that they can provide highly targeted and localized information about medical and cosmetic surgery practices within the geographic area where the patient is located.

However, to achieve high rankings in Google search results in an overcrowded local market, the doctor should have high quality, search engine optimized (SEO) website and blog. CreativeTake Medical is one of the pioneers in the field of website development, content creation, and SEO for plastic surgeons and all other types of medical professionals in the US.

 

Active Social Media Engagement

In addition to a dynamic website and blog, a medical practice should ideally have a strong presence across the leading social media networks such as Facebook, Twitter, YouTube, and Instagram. According to social media researchers, over 41 percent of the population would select a healthcare provider based on their social media reputation.

Social media marketing is not about aggressive self-promotion. It is about personalized engagement with existing and prospective patients over the social networks. The doctor and their team should be ready to disseminate useful and relevant information and advice through their social channels, address the queries and concerns of the members within their social networks, and regularly engage with them in a variety of creative ways.

 

Email Marketing

A targeted email marketing campaign or a periodic online newsletter is another effective strategy to reach out to potential patients in a personalized and engaging way. The opt-in based voluntary email and newsletter community will gradually grow if the doctor focuses on the content quality and delivers valuable information and advice to the recipients each time.

Online newsletters and email marketing can help to create a strong community and build patient loyalty over time. It is also important to optimize the email and newsletter content for mobile devices because an increasing number of people now prefer to read their emails in their mobile phones or tablets.

 

Mobile Marketing

A majority of Internet users now prefer to search for relevant information via their mobile devices. Therefore, it is critical for a medical marketer to create a mobile optimized website or blog to provide a seamless site experience to visitors across all types of online viewing devices. Mobile marketing can also be used to create innovative click-to-call mobile campaigns that drive potential patients to the doctor’s website.


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Snapchat for Plastic Surgery Marketing | Online Marketing | ChicagoSnapchat has emerged as one of the popular social media platforms across various age groups. Ads on Snapchat garner up to a million views a days, and their video views now often exceed those of Facebook’s. With a majority of users accessing social media via mobile phones, Snapchat has another advantage because three out of five smartphone owners now use Snapchat.

For a plastic surgeon looking to promote their practice over social media, Snapchat’s reach and accessibility offers an attractive option. Although many plastic surgery professionals continue to assume that only selective people would be interested in their practice, and social media is not the best fit for them, but some Snapchat users are proving them wrong.

One of the leading examples is of Dr. Miami, who is from the cosmetic surgery industry, and who has scored a huge advantage over his peers with the help of Snapchat. His Snapchat receives an astonishing 100,000 views per hour on average. CreativeTake Medical can help and guide plastic surgeons who want to seize the opportunity and reach out to their target audience via social media channels such as Snapchat and others.

 

Benefits and Limitations

For cosmetic surgeons who are completely new to Snapchat, here is a small list of pros and cons to consider:

Pros

  • It can help your practice brand achieve a more human-like feel on a digital platform.
  • It can present and promote the plastic surgeon’s credentials and expertise through testimonials of past patients.
  • It can provide information and spread awareness about the surgeon’s practice as well as new procedures for prospective patients.
  • It enables the surgeon to be more communicative and transparent with their target audience.
  • It can help to encourage and reassure people who are reluctant to consider cosmetic surgery.

 

Cons

  • The unique feature of Snapchat compared to other social media channels is that it can only be viewed through an app. So, the surgeon can only reach out to committed users who have downloaded the app.
  • Snapchat has another unique characteristic that the content on the app will not be left there permanently. Therefore, it can be an exhausting exercise to regularly update fresh content.

Plastic surgeons should also be aware that nearly 70 percent of Snapchat users are in the age group of 18 to 35. However, the remaining 30 percent are likely to be in the older age groups.

 

Tips for Success on Snapchat

  • Provide access to a live surgery to showcase the surgeon’s work. Obtain advance consent of the interested viewers, have music playing in the background during surgery, and have the surgeon talk about the procedure.
  • Promote treatments and procedures through contests and special promotions. Provide exclusive offers such as: “Use this exclusive Snapchat code to receive 20% off on Botox.”
  • Designate specific days for a Q&A session, where you encourage viewers to send in their questions via Snapchat.

The innovative marketing experts at CreativeTake Medical are helping many plastic surgeons and other medical professionals transform their practices through cutting edge digital marketing techniques.

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Customer Service Secrets

the hand shakeWhen it comes to marketing, one does not really need to reinvent the wheel. Smart marketers often draw inspiration from tried and tested ideas that have worked successfully and produced dramatic results for others in the business. Medical professionals can employ these ideas and strategies to promote their practices and gain an edge over competition.

Luxury brands invest large amounts to understand consumer psyche and then create their customer service guiding principles, programs, and strategies to win their loyalty. Customer loyalty constitutes the foundation of their success in business. They offer innovative customer support and service, which customers appreciate and remember long after the purchase has been made.

The 10-Foot Rule

The Four Seasons chain of hotels has created certain rules for its employees. If you are an employee at the hotel, and you are 10 feet from a guest, you will make eye contact and give a warm smile. If you are five feet from the guest, you add a greeting and a friendly gesture.

This simple rule is a part of the Four Seasons’ ‘Golden Rule’ to make every guest feel like royalty. The Golden Rule is simply the idea that if you treat people well, the way you would like to be treated, they will do the same.

The Grandma Standard

Crown and Caliber, the online marketplace for luxury pre-owned watches follows what it calls the “Grandma Standard.” When working with a customer, their team has the mentality of: “What if this customer was my grandma or grandpa? How would I treat them?”

Empathy is the governing factor behind everything that their customer service team does while engaging with customers. Empathetic customer service reps make owners feel comfortable placing their beloved watches in the safe hands of the company.

Use Your Good Judgment

Nordstrom trains its employees to use their good judgment in a given situation. As the legend goes, a Nordstrom security guard once saw a woman crawling on the floor looking for a lost diamond from her engagement ring. He joined the search, crawling on the floor, and also asked other workers to join.

Eventually, they started opening the dust bags from the store’s vacuum cleaners, and while sifting through the dust, they found the diamond. With this level customer service, how could a competitor steal their customers?

The Best or Nothing

Mercedes Benz sets a goal of offering “the best or nothing” to its customers. The company seeks customer feedback to make strategic decisions about everything from creating new services to refining the way its dealers engage with customers. For instance, based on customer requests for quicker service, the company launched an expedited maintenance service called Premier Express.

24/7 Availability

Luxury jewelry and watchmaker Faberge delivers outstanding customer service by way of offer 24×7 availability. The company’s vice president Jon Omer says that he gives every client his business card with his personal mobile phone number. Customers can call and text him at all hours. The company outperforms its competitors in terms of accessibility and dependability with this 24×7 rule.

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ReachEdge SoftwareCreativeTake Medical’s partnership with ReachLocal provides our clients with cutting edge technology that helps you track your marketing return on investment (ROI). ReachEdge from ReachLocal gives you the ability to see how your marketing is really working and helps you turn more leads into business. ReachEdge:

  • Captures and tracks your incoming leads
  • Shows the ROI from your marketing tactics
  • Notifies you when new leads come in
  • Automates your follow up process

ReachEdge is lead management and marketing automation software that helps you make the most of every opportunity to grow your business. With a simple website plugin, you can track results from all your marketing, manage contacts and leads, automate lead follow-up and nurturing, and see a clear picture of what marketing is working best.

Read the infosheet to learn more about how ReachEdge can help your business succeed.

Download the ReachEdge pdf

 

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Medical marketing is a highly specialized area involving authentic domain knowledge and experience in order to build an accurate and relevant online campaign for a doctor. The key challenge in online marketing for doctors is to keep the focus on localized potential patients who may actually visit their practice for a consultation and treatment

This involves a systematic and targeted SEO and online marketing campaign to achieve the desired, targeted exposure for the doctor’s practice over a period of time. CreativeTake Medical is a leading search engine optimization, online marketing, website design, and content development firm providing cutting edge Internet marketing and promotion solutions to doctors in the United States.

Site and Search Retargeting

One of the latest and highly innovative online marketing tools that has been designed exclusively for healthcare professionals to attract high quality leads and potential clients is Site and Search Retargeting. This tool enables the marketer to collect actual search and site user data and employ that information to develop and promote targeted advertising.

The tool tracks the online search habits and activity of an average visitor to the doctor’s website to understand their psyche. To provide more targeted and usable information, the tool also accounts for the various types of keywords that the users adopt to reach the doctor’s website. Once a potential patient reaches the doctor’s website, which pages they follow, and what specific actions they perform on the site is also tracked with this tool.

How does Website Retargeting Work?

Retarget Your Most Recent Website Visitors You drive a lot of visitors to your website through your marketing, but sometimes those visitors leave without contacting you. Retargeting shows your ads to your recent site visitors as they visit other popular websites and mobile apps in our network, keeping your brand top of mind. By helping you bring those highly targeted consumers back to your website when they’re ready to make a purchase, site retargeting boosts the results of all your marketing efforts.

Expand Your Reach to New, Interested Audiences Expand your ads’ reach by targeting additional consumers who are good fit for your business. Retargeting creates new audiences based on information like shared audience characteristics, online behaviors, recent search history, and purchase intent. By showing ads to new, relevant audiences, we elevate your brand and entice more consumers to engage with you and make a purchase.

Grow Brand Awareness Across Web & Mobile We help you create engaging banner ads in the best sizes and formats for desktop, mobile, and apps, so you never miss an opportunity to reach an interested consumer with your message. Your ads are distributed on top news sites, blogs, specialty sites, and more, helping you reach over 90% of consumers in their favorite places online. Plus, your campaign is continually optimized so your ads reach the most possible consumers for your budget.

Site Retargeting – Staying Top of Mind for All Your Website Visitors

When a prospective patient visits the doctor’s practice website, the automated tool will collect the relevant data about the site visitor in the form of cookies. The technology is designed to capture and remember the particular site visit so that whenever that same patient visits another website within the provider’s network, a targeted ad about the doctor’s practice will be displayed strategically.

Such high potential patients are much more likely to respond positively to the ad, and click through it to arrive at the doctor’s website directly, fill out a contact form, or simply call up the doctor’s office for an appointment or for more information. Doctors seeking medical marketing and SEO support for their practices can get in touch with the executives at CreativeTakeMedical.com.

How does Search Retargeting Work?

When a potential patient seeks information about a specific medical area over the Internet, and searches for a localized keyword such as “tummy tuck in Beverly Hills” or “skin care in Dallas,” the technology involved in this site retargeting tool will identify the patient through these search terms.

Most patients will typically visit more websites over a period of time, and as they arrive at sites within the given network, the site will recognize the visitor and display a retargeted advertisement. This kind of well-defined online engagement with prospective patients typically yields positive results with patients viewing the ad and clicking through to review the doctor’s website.

Such advanced online retargeting technology has a very wide reach and provides an impactful way to appeal to high potential patients who are actually seeking medical care and are likely to convert.

Ask us about retargeting advertising today!

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