Ways to better take Care of Your Patients so they Return | ChicagoThe role of a private medical or surgical practice goes beyond the essential task of providing treatment to the patient. The doctor and their team members should be prepared to go the extra mile to provide a deeply satisfying patient experience, and win the patient’s loyalty.

A satisfied patient is the best brand ambassador for a doctor, particularly in the age of social media and online reviews and ratings.

CreativeTake Medical provides comprehensive online marketing services exclusively for medical practitioners, including cosmetic and plastic surgeons. Here are five proven and highly effective ways recommended for CreativeTake for doctors to deliver outstanding personalized care to their patients.

 

Be Responsive on Social Media

A busy plastic surgeon should ideally have a professional marketing consultant or an in-house staff member to manage their social media networking. One of their key roles should be to engage in a personalized manner with prospective as well as existing patients who participate in the doctor’s social network.

The doctor should make sure that someone responsible is available to answer or address the queries and issues raised by members within the social network. They should provide useful and relevant information and educate the patients through social media rather than pursuing an overt self-promotion strategy.

 

Provide Light Snacks in the Office

One of the time-tested ways to demonstrate personalized care and to differentiate the practice from most other competitors is by offering complimentary snacks and beverages in the office. The waiting area may be the ideal place for this facility. Coffee, donuts, or other light snacks may be arranged.

Some patients may be required to spend a lot of time at the doctor’s office for a major procedure, while some others may have traveled from far to reach the office. This simple gesture of showing care will go a long way in delivering great patient experience and establishing patient loyalty.

 

Thank You Notes and Greeting Cards

An excellent way to make a patient feel special is by sending them a personalized thank you note for their cooperation and commitment while undergoing a complex or difficult procedure at the plastic surgery practice. To keep in touch with the patients, the doctor may also choose to send thoughtfully written greeting cards around the holidays.

It is important to remember that a patient may potential spend hundreds or thousands of dollars to receive treatment at the surgeon’s office. Therefore, it is worth the effort to spare a little time and effort for them and reach out to them with genuine warmth and care.

 

Hosting Unique Events

Special events can be hosted at the doctor’s practice to mark an occasion, or simply periodic events can be created that promote engagement between the patients and the doctor. Such events can provide an opportunity to the patients to have a free-wheeling conversation with the doctor.

Sometimes these events can be combined with special limited-period offers, rebates or other privileges for the invitees as an added attraction. These events can make the patient feel more special and improve their familiarity with the doctor’s practice.


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Medical Marketing and Media Strategies that Really Work | Chicago A growing number of people now seek health information online, and look for medical practitioners and plastic surgeons in their local area through online search. According to a Pew Research Report, 72 percent of Internet users look online for health information. It is critical now for doctors for establish a robust and search engine friendly online web presence in order to compete locally.   

Here are a few vital media and marketing strategies that medical and plastic surgery practices can adopt:

 

Search Engine Optimized Website and Blog

Eight out of ten online health seekers today start their decision making process at a search engine. Google has become the new Yellow Pages of the 21st century. Google’s search algorithms have become so advanced that they can provide highly targeted and localized information about medical and cosmetic surgery practices within the geographic area where the patient is located.

However, to achieve high rankings in Google search results in an overcrowded local market, the doctor should have high quality, search engine optimized (SEO) website and blog. CreativeTake Medical is one of the pioneers in the field of website development, content creation, and SEO for plastic surgeons and all other types of medical professionals in the US.

 

Active Social Media Engagement

In addition to a dynamic website and blog, a medical practice should ideally have a strong presence across the leading social media networks such as Facebook, Twitter, YouTube, and Instagram. According to social media researchers, over 41 percent of the population would select a healthcare provider based on their social media reputation.

Social media marketing is not about aggressive self-promotion. It is about personalized engagement with existing and prospective patients over the social networks. The doctor and their team should be ready to disseminate useful and relevant information and advice through their social channels, address the queries and concerns of the members within their social networks, and regularly engage with them in a variety of creative ways.

 

Email Marketing

A targeted email marketing campaign or a periodic online newsletter is another effective strategy to reach out to potential patients in a personalized and engaging way. The opt-in based voluntary email and newsletter community will gradually grow if the doctor focuses on the content quality and delivers valuable information and advice to the recipients each time.

Online newsletters and email marketing can help to create a strong community and build patient loyalty over time. It is also important to optimize the email and newsletter content for mobile devices because an increasing number of people now prefer to read their emails in their mobile phones or tablets.

 

Mobile Marketing

A majority of Internet users now prefer to search for relevant information via their mobile devices. Therefore, it is critical for a medical marketer to create a mobile optimized website or blog to provide a seamless site experience to visitors across all types of online viewing devices. Mobile marketing can also be used to create innovative click-to-call mobile campaigns that drive potential patients to the doctor’s website.


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Snapchat for Plastic Surgery Marketing | Online Marketing | ChicagoSnapchat has emerged as one of the popular social media platforms across various age groups. Ads on Snapchat garner up to a million views a days, and their video views now often exceed those of Facebook’s. With a majority of users accessing social media via mobile phones, Snapchat has another advantage because three out of five smartphone owners now use Snapchat.

For a plastic surgeon looking to promote their practice over social media, Snapchat’s reach and accessibility offers an attractive option. Although many plastic surgery professionals continue to assume that only selective people would be interested in their practice, and social media is not the best fit for them, but some Snapchat users are proving them wrong.

One of the leading examples is of Dr. Miami, who is from the cosmetic surgery industry, and who has scored a huge advantage over his peers with the help of Snapchat. His Snapchat receives an astonishing 100,000 views per hour on average. CreativeTake Medical can help and guide plastic surgeons who want to seize the opportunity and reach out to their target audience via social media channels such as Snapchat and others.

 

Benefits and Limitations

For cosmetic surgeons who are completely new to Snapchat, here is a small list of pros and cons to consider:

Pros

  • It can help your practice brand achieve a more human-like feel on a digital platform.
  • It can present and promote the plastic surgeon’s credentials and expertise through testimonials of past patients.
  • It can provide information and spread awareness about the surgeon’s practice as well as new procedures for prospective patients.
  • It enables the surgeon to be more communicative and transparent with their target audience.
  • It can help to encourage and reassure people who are reluctant to consider cosmetic surgery.

 

Cons

  • The unique feature of Snapchat compared to other social media channels is that it can only be viewed through an app. So, the surgeon can only reach out to committed users who have downloaded the app.
  • Snapchat has another unique characteristic that the content on the app will not be left there permanently. Therefore, it can be an exhausting exercise to regularly update fresh content.

Plastic surgeons should also be aware that nearly 70 percent of Snapchat users are in the age group of 18 to 35. However, the remaining 30 percent are likely to be in the older age groups.

 

Tips for Success on Snapchat

  • Provide access to a live surgery to showcase the surgeon’s work. Obtain advance consent of the interested viewers, have music playing in the background during surgery, and have the surgeon talk about the procedure.
  • Promote treatments and procedures through contests and special promotions. Provide exclusive offers such as: “Use this exclusive Snapchat code to receive 20% off on Botox.”
  • Designate specific days for a Q&A session, where you encourage viewers to send in their questions via Snapchat.

The innovative marketing experts at CreativeTake Medical are helping many plastic surgeons and other medical professionals transform their practices through cutting edge digital marketing techniques.

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Customer Service Secrets

the hand shakeWhen it comes to marketing, one does not really need to reinvent the wheel. Smart marketers often draw inspiration from tried and tested ideas that have worked successfully and produced dramatic results for others in the business. Medical professionals can employ these ideas and strategies to promote their practices and gain an edge over competition.

Luxury brands invest large amounts to understand consumer psyche and then create their customer service guiding principles, programs, and strategies to win their loyalty. Customer loyalty constitutes the foundation of their success in business. They offer innovative customer support and service, which customers appreciate and remember long after the purchase has been made.

The 10-Foot Rule

The Four Seasons chain of hotels has created certain rules for its employees. If you are an employee at the hotel, and you are 10 feet from a guest, you will make eye contact and give a warm smile. If you are five feet from the guest, you add a greeting and a friendly gesture.

This simple rule is a part of the Four Seasons’ ‘Golden Rule’ to make every guest feel like royalty. The Golden Rule is simply the idea that if you treat people well, the way you would like to be treated, they will do the same.

The Grandma Standard

Crown and Caliber, the online marketplace for luxury pre-owned watches follows what it calls the “Grandma Standard.” When working with a customer, their team has the mentality of: “What if this customer was my grandma or grandpa? How would I treat them?”

Empathy is the governing factor behind everything that their customer service team does while engaging with customers. Empathetic customer service reps make owners feel comfortable placing their beloved watches in the safe hands of the company.

Use Your Good Judgment

Nordstrom trains its employees to use their good judgment in a given situation. As the legend goes, a Nordstrom security guard once saw a woman crawling on the floor looking for a lost diamond from her engagement ring. He joined the search, crawling on the floor, and also asked other workers to join.

Eventually, they started opening the dust bags from the store’s vacuum cleaners, and while sifting through the dust, they found the diamond. With this level customer service, how could a competitor steal their customers?

The Best or Nothing

Mercedes Benz sets a goal of offering “the best or nothing” to its customers. The company seeks customer feedback to make strategic decisions about everything from creating new services to refining the way its dealers engage with customers. For instance, based on customer requests for quicker service, the company launched an expedited maintenance service called Premier Express.

24/7 Availability

Luxury jewelry and watchmaker Faberge delivers outstanding customer service by way of offer 24×7 availability. The company’s vice president Jon Omer says that he gives every client his business card with his personal mobile phone number. Customers can call and text him at all hours. The company outperforms its competitors in terms of accessibility and dependability with this 24×7 rule.

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ReachEdge SoftwareCreativeTake Medical’s partnership with ReachLocal provides our clients with cutting edge technology that helps you track your marketing return on investment (ROI). ReachEdge from ReachLocal gives you the ability to see how your marketing is really working and helps you turn more leads into business. ReachEdge:

  • Captures and tracks your incoming leads
  • Shows the ROI from your marketing tactics
  • Notifies you when new leads come in
  • Automates your follow up process

ReachEdge is lead management and marketing automation software that helps you make the most of every opportunity to grow your business. With a simple website plugin, you can track results from all your marketing, manage contacts and leads, automate lead follow-up and nurturing, and see a clear picture of what marketing is working best.

Read the infosheet to learn more about how ReachEdge can help your business succeed.

Download the ReachEdge pdf

 

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