Google My Business Listings
Nearly 93 percent of all online activities begin at a search engine. Therefore, it becomes critically important to achieve high search engine rankings for your practice as a part of your medical marketing strategy. Most healthcare practices operate as independent, local businesses, which makes it even more important to maintain high quality information on Google for local search.
CreativeTake Medical is a leading website design, SEO and online marketing company focusing exclusively on medical professionals in the US. CT Medical has provided some useful guidelines to help ensure that your business is represented appropriately on Google and your medical practice information is included correctly and prominently on Google My Business:
Basic Guidelines
Make sure that your medical practice is represented on Google My Business just the same way as it is represented in the real world across stationery, signage, website, and other forms of branding. The address must be precise and accurate. In Google Business, select the fewest number of categories it takes to describe your core practice.
Authorization
On the practice owner or their authorized representatives are eligible to verify and manage their business information on Google My Business. In case you wish to share access to your local business page with someone else, you will have to add them as a manager.
Your authorized representative should never claim a business listing without your consent as a practice owner. They should work directly with you to complete verification. They must not make false, misleading or unrealistic claims. They must always follow Google’s official guidelines for representing your practice on Google.
Your practice website and phone number for your listing on Google My Business should always be the single, authoritative website, and phone number for your business, and should be verifiable by you as a business owner. The website content must be owned and managed by you as a business owner.
Guidelines for Medical Professionals
An individual medical practitioner is a public facing professional, typically with their own client base. Your business page on Google as a practitioner may include title or degree certification, such as Dr. or MD. As an individual medical practitioner, you should create your own dedicated page if:
- You operate in a public facing role.
- You are directly reachable or contactable at the verified location during your state business hours.
- You should not have multiple pages to cover all of your specializations.
Multiple Practitioners at a Single Location
If you are one of several public facing medical professionals at your location:
- The page for this location should be created by the organization, separate from your own page as a practitioner.
- Your page as a practitioner should be titled with your name, excluding that of the organization.
Marketing Guidelines
Any medical marketing activity, promotions, contests or other giveaways should clearly link to the terms of the activity and offer clear qualifications and guidelines. Whatever promises or commitments are made explicitly or implicitly should be adhered to. Any failure to follow Google’s guidelines may lead to account suspension and removal of the business information from Google’s search results which could be a disaster for your business essentially.
About CreativeTake Medical
CreativeTake Medical is a full-service Website Design and Digital Internet Marketing company with decades of combined experience in the medical and e-marketing industries.
We specialize in:
- Custom Website Design, Hosting & Maintenance
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Email Marketing
- Reputation Management
- Medical Practice Consulting
- Branding, Logo Design, Content Writing
Contact Us Now
With increasing business competition, medical marketing has become critically important for new and established healthcare practices alike. Online marketing and SEO have emerged as the most useful and cost-effective strategies to promote a doctor’s practice in recent years.
Online marketing for plastic surgeons in today’s competitive world goes beyond the strategy of a tremendous website design and SEO. As a leading Internet marketing expert for plastic surgery practices, CreativeTake Medical provides comprehensive strategic support, including specific efforts such as Pay Per Click (PPC) ad campaign management.
The key challenge in medical marketing is to generate new patient leads in a highly competitive environment. These leads can be generated via email, phone, and the Internet. An effective online presence with the support of advanced SEO strategies can contribute significantly to new patient lead generation. However, merely generating the new leads is not enough. It is equally important to work on those leads effectively in order to capture their attention and interest in favor of the doctor’s practice.
The number of people seeking healthcare information online has grown dramatically over the years. Many potential patients tend to search via Google, Bing, or other search engines about the plastic surgeons and other medical practitioners in their local area. This burgeoning segment of people who like to read online reviews, go through practice websites, and check out business listings on the Internet while seeking plastic surgery services can be addressed with an effective online presence.
CreativeTake Medical aims to provide a 360 degree customer experience to all its clients, including monitoring and analysis of their web marketing campaigns. Any successful online marketing strategy must empower the client with insightful information about what may work best to promote their practice through computers, tablets and mobile phones. It must be able to identify the areas of challenge, and focus maximum effort on those areas to achieve more comprehensive results in terms of gaining targeted exposure with the least investment of time, money and effort.
More than 80% of all Americans have looked for health related information online in the past one year. Your medical website is the single most powerful and cost-effective way to reach out to potential patients in your local area. However, the challenge is that the online marketplace is overcrowded with thousands of similar-looking websites jostling for attention.
With more than a billion active users worldwide, Facebook continues to dominate social media as its lead flag bearer. For smaller companies and professional service providers such as doctors, selective, and innovative advertising on social media such as Facebook can be more effective than many other paid promotion sources.
CreativeTake Medical has extensive knowledge and experience in the area of localized online marketing and local search engine optimization (SEO) for healthcare professionals in the US. Most of the independent medical practitioners operate out of one or two offices to serve the needs of patients in local areas. Therefore, it makes sense to concentrate their maximum online marketing efforts in the locally targeted area to focus on patients who are likely to seek their medical services.
Business Name